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 Facebook Advertising and Fitness – Why You Need It

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Join date : 2011-01-27

RašytiTemos pavadinimas: Facebook Advertising and Fitness – Why You Need It   Št. 07 09, 2011 6:16 pm

Facebook, it is the most popular social networking site in the industry with over 600 million people and is still growing. About a year and a half ago Facebook offered an advertising platform which is surpassing many of its competitors. The fitness business is just as competitive and you need to be doing everything you can to surpass your competition. Advertising on Facebook (at the moment) is still an inexpensive way to gain business. Your goal should be to obtain as many leads and sales for as little ($$$) as possible.

Here are some tips to help you get started:

This is the easiest way to get your name and business flowing to current and potential customers. A page is different than a profile in that it comes pre-installed with a custom functionality designed for each category, is not subject to a fan limit, and can automatically accept fan requests. Fan Pages generate “likes” which generates more leads and potential sales. When a user “likes” your page it automatically appears on their profile (this increases traffic).

Next are key steps to actual Facebook Ads:

Most people use Facebook as a social network. They create profiles and then keep in touch with family and friends. YOU as a fitness professional need to know these profiles. Know what your customers are interested in because that is exactly what you will use to target your ads. You can choose your audience using different factors, such as: location, age, or interests.

You must know what a client is worth in order to figure out what you can spend on advertising. Facebook advertising is about 25% of the cost of Google (this is why you need to jump on it). Facebook allows you to set a daily budget and maximum advertising budget per ad so knowing what your client is worth is vital.

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